The Social Media Marketing Specialist will serve as the front line of engagement for both American Career College and West Coast University across social media channels, helping shape how prospective students, current students, alumni, and the broader community connect with our brands online. This role plays a key part in driving brand growth, student engagement and retention, and reputation management through strategic content and community engagement.

The ideal candidate is passionate about social media, digital storytelling, and emerging trends, including GEO and LLM optimization, and understands the growing impact of AI-driven search and discoverability. They will serve as the voice of our brands across social platforms while developing innovative strategies that strengthen engagement, visibility, and community connection.

Imagine doing the best work of your career in a place where your efforts will be the first point of contact for online correspondence on social channels, thus developing an intimate relationship with the online community that supports our institutions. We are proud that West Coast University has been certified as a Great Place to Work for the fifth year in a row! We are over 110 years in education and still growing. Come work and grow with us!

You will make an impact by:

• Having a deep passion for social media, keeping abreast of new developments and opportunities in the industry, and being a strategic thinker.
• Acting as the voice of our brand and managing various community communications.
• Partnering with content team members on all aspects of social media from planning, production and publishing to community management and reporting.
• Identifying storytelling opportunities and demonstrating an exceptionally strong “news sense”
• Identifying the compelling part(s) of a story or individual that will connect with a particular audience and packaging that into social content authentically, engagingly, and impactfully.
• Partnering with Student Organizations and identified subjects to generate content that can be leveraged.

Your experience includes:

• Minimum two (2) years of related experience managing social media platforms in a similar related position (marketing-driven company with comparable size, complexity), and specific marketing sub-functions.
• Minimum two (2) years of writing, editing, and/or content marketing experience.
• Experience with Facebook, TikTok, Instagram, LinkedIn, Snapchat, X, and YouTube is essential.
• Experience with a variety of the field's concepts, practices, and procedures with an understanding of Hootsuite or other similar programs to manage online postings on different platforms along with knowledge of general marketing trends and techniques.
• Hands-on experience with social media management for brands.
• Experience launching community initiatives (e.g., building an online forum, launching an ambassador program, creating an event series, writing blogs, newsletters, etc.).

Education:

• Bachelor’s degree in Communications, English, Journalism, Marketing or related field or relevant experience required.

Do you want a career that allows you to make a difference in other people’s lives? Discover what it means to truly believe in the work that you do at West Coast University.

At West Coast University, we have the privilege of educating students seeking careers in healthcare and guide them through their transformational journey from student to caregiver. Our associates are united behind that purpose and share a deep commitment to our values of teamwork, collegiality, transparency, and a student-centric approach to all we do. This focus creates an aligned, nimble, and consensus-driven culture that is solution-oriented and supports our associates’ professional growth.

West Coast University is proud to be an equal opportunity employer. We embrace diversity and are dedicated to creating an inclusive environment for all associates.