Reporting to the Director, Marketing, the Marketing Specialist, Media will be a dynamic and highly contributing member of the marketing team, generating awareness of the University by leveraging all media channels. The Marketing Specialist, Media thrives in a fast-paced environment, has strong project management skills with the ability to prioritize workloads and takes initiative to meet deadlines in achieving high quality output. The candidate will be working across various channels, including web, SEO, email, TV, print, radio, streaming audio/video, social media, SEM, out of home and collateral.
Essential Functions & Responsibilities:
- Working in partnership with the creative team and/or creative agency, develops creative briefs and guides creative direction to meet goals for all advertising materials, including print, social media, SEM, SEO, Website, E-mail, radio, video, display ads, collateral and other marketing channels.
- Leads and works cross-functionality to communicate and proactively drive timelines for marketing projects as assigned.
- Creates and manages the advertising and email calendar and ensures all parties are completing projects and tasks on a timely basis.
- Analyzes email campaign and optimizes as needed including integrating routine testing
- Review all marketing collateral and recommend revisions/updates to ensure objectives are met
- Provides relationship management to campus leadership, internal stakeholders as well as agency partners
- Serves as a liaison between campus and creative teams to address marketing needs
- Analyzes media performance and routinely provides updates on performance
- Proactively recommends changes in creative or media mix to increase performance. Strategize with media agencies on media planning, execution, performance analysis, and reporting of campaigns against pre- determined ROI and KPIs.
- Partners with compliance to ensure all marketing materials adhere to compliance standards
- Assist with planning and coordinating logistics for photo and commercial shoots and production
- Contributes to the overall marketing strategy
- Adheres to College/University policies and procedures and conducts job responsibilities in accordance with the standards set out in the College/University's Code of Ethical Conduct, Compliance Agreement, Sexual Harassment Policy or any of its policies and procedures, applicable federal and state laws, and applicable professional standards
- Maintains confidentiality of all student, associate, and/or university information as required.
- Exercises care, proper use and maintenance of department equipment and supplies. Identifies unsafe conditions and makes appropriate adjustments.
- Maintains regular and timely attendance, reports to work as scheduled and as required to meet the needs of the College/University and assures time worked and/or time-off is recorded properly.
- Maintains order, cleanliness and safety at work.
- Performs other duties as assigned.
Required Experience & Skills:
- Bachelor's degree required (preferably in Marketing, Communications, Business or other related field), or equivalent years of experience).
- 2-3 years of relevant experience required.
- Knowledge of marketing principles, advertising, and communications.
- Skilled in interpersonal communications.
- Ability to analyze, organize, and prioritize work while meeting multiple deadlines.
- Familiar with digital channel programs and strategies.
- Experience managing traditional and digital media buys.
- Familiarity working with web design teams, creative teams, SEO teams, PPC teams, IT teams.
- Intermediate experience in Excel.
- A curious individual with a broad mindset.
- An ability to face stressful and uncertain situations with calmness and composure and inspiring a team to do the same.
- Familiarity with managing budgets.
- Ability to work comfortably with high-ranking executives in the development and approval process.
- Ability to work comfortably and efficiently in a collaborative setting.
- Excellent time management and project management skills.
- Ability to work in a fast-paced environment and able to multitask accordingly.
- Ability to manage ongoing deadlines for media placement, reporting, and projects.
- Ability to lead calls with internal and external partners.
- Ability to Travel 10% of the time or as required.
- Ability to reliably attend offsite meetings to meet with internal and external partners, vendors, or stakeholders.